A leader both in university administration and the study of American popular culture, Professor Donald McQuade has authored and edited many books on writing, American literature and advertising. He served as the General Editor of The Harper American Literature as well as co-wrote the popular textbook Seeing & Writing (2000), which focuses on shifts in writing and research methods in contemporary education—as well as on the interface between written and visual culture. McQuade has held several senior leadership positions on campus since joining the English Department in 1986. Most recently he served as vice chancellor for University Relations for eight years before returning to teaching and research in spring 2008. He is currently at work on a new edition of Frederick Winslow Taylor's Principles of Scientific Management as well as on a book entitled The Culture of Efficiency, which assesses the impact of Taylor's principles on twentieth-century American culture.