In this public lecture, Witzthum will examine the ways in which Joseph Beuyse’s comment that “everyone is an artist” has truly become a reality in the era of the prosumer and technology. Prosumers are no longer dependent on an “artist” to create a work of art, or an “industry” to package and market that work of art for them to consume. The prosumer creates his/her own art or is involved in its creation in an active way. Technology emancipates both the consumer and producer by the development of readily available tools for creation and dissemination of art. Witzthum will also discuss his Dissolving Localities project, in which not only everyone is an artist, but everyone and everywhere are in fact a work of art. The project connects directly between urban space, the prosumer and the arts by joining them together in order to create a work of art through technology - attempting to redefine how they intersect.